Google Analytics 4 introduces the ability to export raw data to BigQuery, a fast data warehouse available on the Google Cloud Platform. This is a revolutionary change, so far unavailable to most Google Analytics users. Why is raw data export
In the previous article, we stated that Google Analytics 4 is a completely different tool from its predecessor, Google Universal Analytics. What are the main differences between GA4 and Universal Analytics? About it in the article below.
On March 16, 2022, Google officially announced the forced migration from Google Universal Analytics to Google Analytics 4. From July 1, 2023, the existing properties will no longer collect new data. To maintain the continuity of data collection and reporting,