e-Commerce, Segment, Tools

Segment.com – introduction

Segment.com is one of the fastest growing tools for the effective collection and management of customer data in e-commerce businesses. How does it work? What opportunities does it give? How to finally use this tool in your business? Find out

  • 21/06/2022
Google Analytics 4

Google Analytics 4 – Part 2 – GA4 vs UA

In the previous article, we stated that Google Analytics 4 is a completely different tool from its predecessor, Google Universal Analytics. What are the main differences between GA4 and Universal Analytics? About it in the article below.

  • 11/05/2022