Blog.

e-Commerce, Segment, Tools

Segment.com – introduction

Segment.com is one of the fastest growing tools for the effective collection and management of customer data in e-commerce businesses. How does it work? What opportunities does it give? How to finally use this tool in your business? Find out

Firebase, Google Analytics 4

Google Analytics 4 – Part 4 – Firebase: Mobile app data

Google Analytics 4 allows combining traffic data from the website and mobile app. How to start? How to release the potential of combined data? What to watch out for? Find out in this article.

BigQuery, Google Analytics 4

Google Analytics 4 – Part 3 – Raw data export

Google Analytics 4 introduces the ability to export raw data to BigQuery, a fast data warehouse available on the Google Cloud Platform. This is a revolutionary change, so far unavailable to most Google Analytics users. Why is raw data export

Google Analytics 4

Google Analytics 4 – Part 2 – GA4 vs UA

In the previous article, we stated that Google Analytics 4 is a completely different tool from its predecessor, Google Universal Analytics. What are the main differences between GA4 and Universal Analytics? About it in the article below.

Google Analytics 4

Google Analytics 4 – Part 1 – Business Introduction

On March 16, 2022, Google officially announced the forced migration from Google Universal Analytics to Google Analytics 4. From July 1, 2023, the existing properties will no longer collect new data. To maintain the continuity of data collection and reporting,