Consent Mode, e-Commerce

Consent Mode – Part 2 – Implementation

In a previous article, we described the legal basics of consent mode. However, the topic is crucial not only from a legal but also an operational standpoint. Improperly implemented, consent mode may not only ruin traffic tracking but also significantly

  • 31/05/2023
Consent Mode, e-Commerce

Consent Mode – Part 1 – Legal introduction

Consent Mode emerges as a privacy solution aimed at striking a balance between data-driven business models and user privacy. Each e-commerce and DTC (Direct-to-Consumer) business should be aware of the importance and consequences of implementing consent mode for its business.

  • 31/05/2023
e-Commerce, Segment, Tools – introduction is one of the fastest growing tools for the effective collection and management of customer data in e-commerce businesses. How does it work? What opportunities does it give? How to finally use this tool in your business? Find out

  • 21/06/2022
Google Analytics 4

Google Analytics 4 – Part 2 – GA4 vs UA

In the previous article, we stated that Google Analytics 4 is a completely different tool from its predecessor, Google Universal Analytics. What are the main differences between GA4 and Universal Analytics? About it in the article below.

  • 11/05/2022